The Streaming Bars turned Netflix’s “pause” button into an exciting opportunity, transforming an unwelcome media interruption into a true Heineken bar experience.
Every time someone pressed pause, an interactive video popped up, revealing a bartender behind the Heineken bar. Viewers used their remote to answer the bartender’s questions and choose between a regular Heineken or Heineken 0.0. Once their order was placed, cold beers arrived at their doorsteps in under 10 minutes—thanks to a partnership with Brazil’s leading delivery app, iFood.
With over 500 unique interactions tailored to each trending show, Streaming Bars invited viewers to enjoy their favorite series with their favorite beer, turning TV time into a shared, personalized celebration.
Every time someone pressed pause, an interactive video popped up, revealing a bartender behind the Heineken bar. Viewers used their remote to answer the bartender’s questions and choose between a regular Heineken or Heineken 0.0. Once their order was placed, cold beers arrived at their doorsteps in under 10 minutes—thanks to a partnership with Brazil’s leading delivery app, iFood.
With over 500 unique interactions tailored to each trending show, Streaming Bars invited viewers to enjoy their favorite series with their favorite beer, turning TV time into a shared, personalized celebration.
