Nike is celebrating the most significant moments throughout their history, including the achievements of legendary athletes — like the one-and-only Serena Williams.

With Serena playing her 27th and final year as a professional, and finishing at the U.S. Open where she won her first Grand Slam, Nike is able to showcase how her game has evolved over time. Harnessing the power of advanced AI and machine learning, Nike displays Serena Williams’ evolution like never before.
AD: Leone Damiao, Teiano Lesã
CW: Bruno Pereira, Enoch Lui

CD: Gabriel França, Luciana Cani, Diego Machado

3D: Zebra Fashion
Faux3D: Leone

Technology: AKQA Melbourne











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