https://leonedamiao.com leone damiao Mon, 27 Jul 2026 13:20:59 +0000 https://leonedamiao.com en https://leonedamiao.com/Project-Nav Wed, 06 Jun 2018 16:12:20 +0000 leone damiao https://leonedamiao.com/Project-Nav Index &nbsp; Next︎ &nbsp; https://leonedamiao.com/Homepage Wed, 06 Jun 2018 16:12:21 +0000 leone damiao https://leonedamiao.com/Homepage ︎︎︎creative director / ad ︎︎︎hey there, leone here. i’m a brazilian associate creative director based in são paulo, currently working at media arts lab. previously i worked as a creative director at gut, lepup and art director at akqa, wieden+kennedy and grey. https://leonedamiao.com/NIKE-NEVER-DONE-EVOLVING Fri, 12 Aug 2022 22:58:29 +0000 leone damiao https://leonedamiao.com/NIKE-NEVER-DONE-EVOLVING Nike is celebrating the most significant moments throughout their history, including the achievements of legendary athletes — like the one-and-only Serena Williams.With Serena playing her 27th and final year as a professional, and finishing at the U.S. Open where she won her first Grand Slam, Nike is able to showcase how her game has evolved over time. Harnessing the power of advanced AI and machine learning, Nike displays Serena Williams’ evolution like never before. AD: Leone Damiao, Teiano LesãCW: Daniel Neme, Bruno Pereira, Enoch LuiCD: Gabriel França, Luciana Cani, Diego Machado3D: Zebra Fashion Faux3D: LeoneTechnology: AKQA Melbourne <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/42a330dd35ed6703c5e6e99f9b057dd14f1ac83877d49a88ad27b5d9f299c5b3/never_done_evolving-suport_img-01_.jpg" data-mid="183420682" border="0" src="https://freight.cargo.site/w/1000/i/42a330dd35ed6703c5e6e99f9b057dd14f1ac83877d49a88ad27b5d9f299c5b3/never_done_evolving-suport_img-01_.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/d97d77ef1f2dcbc84b86fa1040cf15e7c42130cc7e8aed407d3b1a3c5f7e4933/never_done_evolving-suport_img-05.jpg" data-mid="183420729" border="0" src="https://freight.cargo.site/w/1000/i/d97d77ef1f2dcbc84b86fa1040cf15e7c42130cc7e8aed407d3b1a3c5f7e4933/never_done_evolving-suport_img-05.jpg" /> <img width="3582" height="2000" width_o="3582" height_o="2000" data-src="https://freight.cargo.site/t/original/i/de60a99614d1ee1450430c183ae88db0ce43d40224335f8651a87c52dafb9283/mapa.jpg" data-mid="150310444" border="0" src="https://freight.cargo.site/w/1000/i/de60a99614d1ee1450430c183ae88db0ce43d40224335f8651a87c52dafb9283/mapa.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a8f5ae80c3d9a941bd8fbe68998c8c1d1d5f3385b9f52df42bc51262d904266d/thumb-9x16-02.png" data-mid="150282585" border="0" src="https://freight.cargo.site/w/1000/i/a8f5ae80c3d9a941bd8fbe68998c8c1d1d5f3385b9f52df42bc51262d904266d/thumb-9x16-02.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4b710c32e473a1c7dae6f8c0668ce34c3a4a3175d113ba56615705f9de15f5bc/thumb-9x16.png" data-mid="150282451" border="0" src="https://freight.cargo.site/w/1000/i/4b710c32e473a1c7dae6f8c0668ce34c3a4a3175d113ba56615705f9de15f5bc/thumb-9x16.png" /> <img width="1616" height="857" width_o="1616" height_o="857" data-src="https://freight.cargo.site/t/original/i/646898a42bb6833da5afdb63971693d5cd69f493143181ed19432eaa65386f45/image-14.png" data-mid="150308624" border="0" src="https://freight.cargo.site/w/1000/i/646898a42bb6833da5afdb63971693d5cd69f493143181ed19432eaa65386f45/image-14.png" /> <img width="1616" height="857" width_o="1616" height_o="857" data-src="https://freight.cargo.site/t/original/i/44fb5e17754895e011378c84b43ec19e7c4d55b29704577ebaef9e1537fc9440/image-g.png" data-mid="150310003" border="0" src="https://freight.cargo.site/w/1000/i/44fb5e17754895e011378c84b43ec19e7c4d55b29704577ebaef9e1537fc9440/image-g.png" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/0ef6785cc947234000fee7c4784e1daa78903c0aee887e417264f1e0c6f706e2/never_done_evolving-suport_img-04.jpg" data-mid="183420681" border="0" src="https://freight.cargo.site/w/1000/i/0ef6785cc947234000fee7c4784e1daa78903c0aee887e417264f1e0c6f706e2/never_done_evolving-suport_img-04.jpg" /> https://leonedamiao.com/Apple-Nido-de-Villanas Mon, 27 Jul 2026 13:20:59 +0000 leone damiao https://leonedamiao.com/Apple-Nido-de-Villanas → MORE CONTENT SOON ←Mexico never forgets a great telenovela villain. For Nido de Villanas (Nest of Villains), we brought together Mexican television icons Itatí Cantoral, Gabi Spanic, Mariana Torres and Ela Velden for a 14-episode vertical micro-telenovela, shot entirely on iPhone 17 Pro.A Shot on iPhone microdrama where the villains break the fourth wall to share their evil playbook with the help of iPhone 17 Pro camera.Across the series, features like 8x optical zoom, Cinematic mode, Action mode and Slo-mo are written into the plot, pulling the audience into every scheme.→ WATCH ALL 14 EPISODES HERE ← Directed by Salvador “Chava" Espinosa- Role: Art Director <img width="2500" height="3535" width_o="2500" height_o="3535" data-src="https://freight.cargo.site/t/original/i/aa55e44ddda7694f6f2ac1005e32d328b3bb3ced79b21e37848bca8c6e05dcb5/NidoDeVillanas_POSTER_29-7x421.png" data-mid="250756897" border="0" src="https://freight.cargo.site/w/1000/i/aa55e44ddda7694f6f2ac1005e32d328b3bb3ced79b21e37848bca8c6e05dcb5/NidoDeVillanas_POSTER_29-7x421.png" /> <img width="2500" height="3535" width_o="2500" height_o="3535" data-src="https://freight.cargo.site/t/original/i/d6e5b14c38fd794294a57f3e21738aed49d79704b776dab4002d99597599df7a/NidoDeVillanas_ELAVELDEN_POSTER_29-7x42.png" data-mid="250756893" border="0" src="https://freight.cargo.site/w/1000/i/d6e5b14c38fd794294a57f3e21738aed49d79704b776dab4002d99597599df7a/NidoDeVillanas_ELAVELDEN_POSTER_29-7x42.png" /> <img width="2500" height="3535" width_o="2500" height_o="3535" data-src="https://freight.cargo.site/t/original/i/12e44af04710cb499a556114669a8c5a437b55039652dda592945eb03f782f79/NidoDeVillanas_GABYSPANIC_POSTER_29-7x42.png" data-mid="250756894" border="0" src="https://freight.cargo.site/w/1000/i/12e44af04710cb499a556114669a8c5a437b55039652dda592945eb03f782f79/NidoDeVillanas_GABYSPANIC_POSTER_29-7x42.png" /> <img width="2500" height="3535" width_o="2500" height_o="3535" data-src="https://freight.cargo.site/t/original/i/03c4b2a2bf75dcffe7df9be523bda71c5e65f34b136d8606d37ef0e5417863f8/NidoDeVillanas_ITATI_POSTER_29-7x42.png" data-mid="250756895" border="0" src="https://freight.cargo.site/w/1000/i/03c4b2a2bf75dcffe7df9be523bda71c5e65f34b136d8606d37ef0e5417863f8/NidoDeVillanas_ITATI_POSTER_29-7x42.png" /> <img width="2500" height="3535" width_o="2500" height_o="3535" data-src="https://freight.cargo.site/t/original/i/156d3fa510e3ce3864b46921b3dba2e2c79cec1a11177e922a5e15aa8de4ec13/NidoDeVillanas_MARIANATORRES_POSTER_29-7x42.png" data-mid="250756896" border="0" src="https://freight.cargo.site/w/1000/i/156d3fa510e3ce3864b46921b3dba2e2c79cec1a11177e922a5e15aa8de4ec13/NidoDeVillanas_MARIANATORRES_POSTER_29-7x42.png" /> https://leonedamiao.com/Heineken-Streaming-Bars Mon, 26 Jan 2026 12:37:01 +0000 leone damiao https://leonedamiao.com/Heineken-Streaming-Bars The Streaming Bars turned Netflix’s “pause” button into an exciting opportunity, transforming an unwelcome media interruption into a true Heineken bar experience. Every time someone pressed pause, an interactive video popped up, revealing a bartender behind the Heineken bar. Viewers used their remote to answer the bartender’s questions and choose between a regular Heineken or Heineken 0.0. Once their order was placed, cold beers arrived at their doorsteps in under 10 minutes—thanks to a partnership with Brazil’s leading delivery app, iFood. With over 500 unique interactions tailored to each trending show, Streaming Bars invited viewers to enjoy their favorite series with their favorite beer, turning TV time into a shared, personalized celebration. <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/6b7f62fd26d97c41e88f31550d92eb7e78f05496d7ca349aef47b0fb7c517ea3/01.png" data-mid="243964136" border="0" src="https://freight.cargo.site/w/1000/i/6b7f62fd26d97c41e88f31550d92eb7e78f05496d7ca349aef47b0fb7c517ea3/01.png" /> <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/ba6448b1e832e450f30b9e329237c9ee51f0e6836b8661369fc029ecf948a2b4/03.png" data-mid="243964138" border="0" src="https://freight.cargo.site/w/1000/i/ba6448b1e832e450f30b9e329237c9ee51f0e6836b8661369fc029ecf948a2b4/03.png" /> https://leonedamiao.com/Spaten-Tender-Trash-Talks Mon, 26 Jan 2026 13:52:57 +0000 leone damiao https://leonedamiao.com/Spaten-Tender-Trash-Talks <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6da80b7e0056940054a5c8c05f482783965bee455a041f6b2c3270eab7359ad7/trash-talk.png" data-mid="243984652" border="0" src="https://freight.cargo.site/w/1000/i/6da80b7e0056940054a5c8c05f482783965bee455a041f6b2c3270eab7359ad7/trash-talk.png" /> ... https://leonedamiao.com/NIKE-TEAM-BRASILEIRO Tue, 09 Apr 2019 02:04:02 +0000 leone damiao https://leonedamiao.com/NIKE-TEAM-BRASILEIRO In 1919, Brasil hosted the first edition of Copa America. Wearing a white kit, the team made history that year by winning the tournament at home and starting a journey of victories that transformed Brazilian football into a national icon. 100 years ago, Brazil conquered America. 100 years later, Brazil receives America. AD: Leone DamiaoCW: Adriano Sato CD: Bruno OppidoIllustration: BlackmadreFilm director: Vetor Zero <img width="3000" height="3692" width_o="3000" height_o="3692" data-src="https://freight.cargo.site/t/original/i/1b28cec2388f8bba57d8e41ed416cc6bdc4fd30e8eefa1af5c9fcd860134fcfc/coutinho01-card.jpg" data-mid="39575897" border="0" src="https://freight.cargo.site/w/1000/i/1b28cec2388f8bba57d8e41ed416cc6bdc4fd30e8eefa1af5c9fcd860134fcfc/coutinho01-card.jpg" /><img width="3000" height="3692" width_o="3000" height_o="3692" data-src="https://freight.cargo.site/t/original/i/5dded5f5b6f7d5445b2efe2511cc527050d1ea96dfbf1c36e7b4139a14667687/Arte_Final_KV_Swoosh.jpg" data-mid="39575891" border="0" src="https://freight.cargo.site/w/1000/i/5dded5f5b6f7d5445b2efe2511cc527050d1ea96dfbf1c36e7b4139a14667687/Arte_Final_KV_Swoosh.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" 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data-src="https://freight.cargo.site/t/original/i/5099232bbbad248e25406cc513a3d8526e2675eef86605d0cd81aba2a9cc1cf6/neymar01-card.jpg" data-mid="39575899" border="0" src="https://freight.cargo.site/w/1000/i/5099232bbbad248e25406cc513a3d8526e2675eef86605d0cd81aba2a9cc1cf6/neymar01-card.jpg" /> <img width="3000" height="3692" width_o="3000" height_o="3692" data-src="https://freight.cargo.site/t/original/i/6e3f9077335206773bb56c8c719bfaee36dfde35c6946e239a35c31873e2ab8c/arthur02-card.jpg" data-mid="39575894" border="0" src="https://freight.cargo.site/w/1000/i/6e3f9077335206773bb56c8c719bfaee36dfde35c6946e239a35c31873e2ab8c/arthur02-card.jpg" /> <img width="3000" height="3692" width_o="3000" height_o="3692" data-src="https://freight.cargo.site/t/original/i/6e079128b98bcb8c044f693fc255a9e796fcbb145f67423f87ff0f3d9493f637/camisa-branca.jpg" data-mid="39575895" border="0" 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data-src="https://freight.cargo.site/t/original/i/f9cd72b4497b45e7796930f09ca9ce69d447c3cfa607c23f82a0061bc1032a94/neymar02-card.jpg" data-mid="39575900" border="0" src="https://freight.cargo.site/w/1000/i/f9cd72b4497b45e7796930f09ca9ce69d447c3cfa607c23f82a0061bc1032a94/neymar02-card.jpg" /> <img width="3000" height="3692" width_o="3000" height_o="3692" data-src="https://freight.cargo.site/t/original/i/16fab64613cbf75646d68928a5a7d64dfede3b71c9e6dc3a3db2789b7cba3d12/arthur01-card.jpg" data-mid="39575893" border="0" src="https://freight.cargo.site/w/1000/i/16fab64613cbf75646d68928a5a7d64dfede3b71c9e6dc3a3db2789b7cba3d12/arthur01-card.jpg" /> <img width="3000" height="3692" width_o="3000" height_o="3692" data-src="https://freight.cargo.site/t/original/i/5dded5f5b6f7d5445b2efe2511cc527050d1ea96dfbf1c36e7b4139a14667687/Arte_Final_KV_Swoosh.jpg" data-mid="39575891" border="0" src="https://freight.cargo.site/w/1000/i/5dded5f5b6f7d5445b2efe2511cc527050d1ea96dfbf1c36e7b4139a14667687/Arte_Final_KV_Swoosh.jpg" /> <img width="2810" height="1719" width_o="2810" height_o="1719" data-src="https://freight.cargo.site/t/original/i/84276da8fefb3f08bb3d2eb6a520ef73e893ac47ccb3b99fe93fbe54bf82e15c/cards-02.gif" data-mid="49530612" border="0" src="https://freight.cargo.site/w/1000/i/84276da8fefb3f08bb3d2eb6a520ef73e893ac47ccb3b99fe93fbe54bf82e15c/cards-02.gif" /> https://leonedamiao.com/Heineken-The-Toast Thu, 25 Jun 2026 19:26:49 +0000 leone damiao https://leonedamiao.com/Heineken-The-Toast In 1991, Senna won at Interlagos and lifted his trophy with just one hand. We transformed this moment into a toast to honor somethin else he lifted that day: all of us, together.A toast so big it had room for all Brazilians&nbsp;and even Senna’s greatest rival. https://leonedamiao.com/Spaten-Punch-Pay Mon, 26 Jan 2026 13:26:48 +0000 leone damiao https://leonedamiao.com/Spaten-Punch-Pay Punch Pay turned punch power in the ring into beer discounts for fans at home. By engineering gloves with real-time sensors, Spaten measured the impact of each landed strike and instantly converted it into dynamic coupons delivered during the broadcast. Debuting at Brazil's biggest fight event, the mechanic linked the intensity of the fight to the consumption moment of a cold, strong beer. Creatively, it broke category lines. Instead of passively sponsoring the fight, Spaten became part of the action. It added utility to media and emotion to data. It introduced telemetry where none existed and gave fans a reason to stay engaged — with the fight and the brand. And it went beyond the original challenge, turning a traditional sponsorship into a live retail experience. Fans didn't just watch a fight, they got to feel it, punch by punch. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/56e43b0fd4c67e8c29f02069e2f57bd0c8493877ce819a7cbbd8e5a2850d0638/punch_pay-board-creative_commerce.jpg" data-mid="243967346" border="0" src="https://freight.cargo.site/w/1000/i/56e43b0fd4c67e8c29f02069e2f57bd0c8493877ce819a7cbbd8e5a2850d0638/punch_pay-board-creative_commerce.jpg" /><img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/d95f05ae1ae7966ece75cf295d0056fb53c6748bf81767ef939589804205b8c7/punch_pay-supporting-how_it_works.jpg" data-mid="243967347" border="0" src="https://freight.cargo.site/w/1000/i/d95f05ae1ae7966ece75cf295d0056fb53c6748bf81767ef939589804205b8c7/punch_pay-supporting-how_it_works.jpg" /><img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/8ca6a16cedfa53230d67766346372a7ca7e1f756555f4a4c84b3c7072e9ff417/punch_pay-supporting-impact.jpg" data-mid="243967348" border="0" src="https://freight.cargo.site/w/1000/i/8ca6a16cedfa53230d67766346372a7ca7e1f756555f4a4c84b3c7072e9ff417/punch_pay-supporting-impact.jpg" /> https://leonedamiao.com/NIKE-CORINTHIANS-SENNA-JERSEY Tue, 30 Oct 2018 21:31:15 +0000 leone damiao https://leonedamiao.com/NIKE-CORINTHIANS-SENNA-JERSEY Lute até ser eterno. Seja nas pistas acelerando até a última curva. Seja no campo não tirando o pé de nenhuma dividida. 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